For the past couple of years, hip-hop being dead has been a hot topic. I personally think a lot of gimmicks and beef killed it. At one point beef was in your promotion plan, and you had to be a big-time hustler to sell records.
Those days are dead. Beef keeps those beef records spinning, but when the quality of the other music accompanied with it sucks, then what? If your hottest song is a "fuck this rapper" record, what happens when that beef dies down? You're the guy in the hood with what eventually turns to the old benz and a gold piece that represents the era you were relevant in.
Don't get it confused with the rap pioneers who built this game though. I always respect what they did and some are still doing. I'm not talking about them. I'm talking about these dudes who was sellin massive mixtapes in 03 and now they promotin parties or something frontin like their bread long.
When it comes to gimmicks, there is so much to talk about. I'm gonna simplify it. This cb4 type bullshit that's been going on for years has fucked up the game. You're talking that cocaine cowboys talk when you've never stood on a street corner unless you were waiting for the bus. Talking bout you're a killer when the biggest gun you've ever seen is the one the cops carry when you callin them on your neighbors because you weren't invited to the party. SMH
We're gonna breathe life back into this game because we real!
